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from Wolf Eyewear
Made exclusively for independent opticians
Welcome

Meet Rebel
The Capsule Collection
That Rewrites the Rules

Everyone expects Wolf to do colour - and we do it brilliantly. But here’s the thing about being colourful rebels: we don’t follow rules, even our own.

Rebel is our creative team's love letter to the classics, re-imagined through Wolf’s distinctive lens. Think tortoiseshells with unexpected depth, blacks that aren’t remotely boring, and retro-inspired shapes that feel completely fresh. These aren’t your safe, beige alternatives - they’re confident, characterful frames that prove sophistication doesn’t mean playing it safe.

Because here’s what we realised: Life in Colour doesn’t mean every frame needs to shout. Sometimes the boldest move is showing we can do understated with just as much personality, craft, and that unmistakable Wolf spirit. Rebel proves that whether we’re creating vibrant laminations or refined classics, we’re still the same family business that refuses to do ordinary.
About Wolf Eyewear

For over 15 years, Wolf Eyewear has been delivering bold, colourful, British-designed frames that start conversations and keep customers coming back.

We're proud challengers. While the big names churn out the same frames by the million, we're doing things differently — distinctive design, genuine quality, and real choice for customers who want something more than the ordinary.
The Collection

Women's Frames

Rose

Oversized square, black/tortoiseshell and warm pink tortoiseshell
Product code: REB001_C3H
Size: 54/17/145
Rose | REB001/C3H
Product code: REB001_C18
Size: 54/17/145
Rose | REB001/C18

Ruby

Chunky rectangular, tortoiseshell/pink, warm tortoiseshell, and blue tones
Product code: REB002_C6
Size: 51/19/145
Ruby | REB002/C6
Product code: REB002_C8H
Size: 51/19/145
Ruby | REB002/C8H

Rebecca

Bold square shape, classic black and rich tortoiseshell options
Product code: REB003_C1
Size: 52/17/140
Rebecca | REB003/C1
Product code: REB003_C8H
Size: 52/17/140
Rebecca | REB003/C8H

Roxanne

Statement cat-eye, available in berry purple and warm blonde tortoiseshell
Product code: REB008_C87
Size: 58/17/140
Roxanne | REB008/C87
Product code: REB008_C89H
Size: 58/17/140
Roxanne | REB008/C89H

Renee

Elegant round eye, available in blue purple and warm tortoiseshell
Product code: REB009_C8M
Size: 54/15/140
Renee | REB009/C8M
Product code: REB009_C657
Size: 54/15/140
Renee | REB009/C657

Men's Frames

Ray

Refined square shape, navy/black and warm tortoiseshell options
Product code: REB004_C1
Size: 53/18/150
Ray | REB004/C1
Product code: REB004_C8H
Size: 53/18/150
Ray | REB004/C8H

Rodney

Classic round eye, available in deep green and dark tortoiseshell
Product code: REB005_C5
Size: 52/20/145
Rodney | REB005/C5
Product code: REB005_C8H
Size: 52/20/145
Rodney | REB005/C8H

Rowan

Round eye, classic dark tortoiseshell and rich black/tortoiseshell
Product code: REB006_C1
Size: 47/20/140
Rowan | REB006/C1
Product code: REB006_C8H
Size: 47/20/140
Rowan | REB006/C8H

Rufus

Bold rectangular, warm tortoiseshell/red and cool grey/purple
Product code: REB007_C8
Size: 54/18/145
Rufus | REB007/C8
Product code: REB007_C96
Size: 54/18/145
Rufus | REB007/C96
Audience

Who's it for?

The Classic Sophisticate

Loves quality and craftsmanship but gravitates toward tortoiseshell, black, and understated tones.

The Confident Individual

Understands that bold doesn't always mean bright. They appreciate design details, retro influences, and frames with character that don't shout.

The Wolf Loyalist

Already loves the Wolf brand but wants options beyond colour for certain occasions. Rebel gives them a second pair that's unmistakably Wolf.
Why choose wolf

The Wolf difference

Small batch production

Small-batch capsule collection, exclusive to independent opticians. Your customers won't find these on the high street. Limited availability.

British design

British-designed, family-run, genuinely supportive. Rebel carries all the values your customers already trust.

Quality product

Same premium cellulose acetate, same 60–100 touches per frame. Rebel is Wolf through and through.
Exclusive to independent opticians

Interested in stocking Rebel from Wolf Eyewear?

Independent opticians are our kind of people. If you're looking for eyewear brands that help you stand out, with a supplier that actually has your back – flexible, easy to work with, and genuinely invested in your success — we think you'll fit right in with the Wolf pack.
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